Short Term Strategies
Short term strategies are the methods or tools that you can use now to get traffic to your store and get sales immediately.
This can be activities like posting a lot on social media, sending out emails, app notifications, and having people join your text club and signing up with text messages.
So if you need salesnow, think about implementing short term strategies first.
Long Term Strategies
Long term strategies are the methods or tools that you can put in place now but you’ll really reap the benefit of in future.
Even though I said that Social Media is a short game, it’s also a long game! Because this is about brand building over time. So while you might be posting regularly, also make sure that you’re looking at your metrics so you can analyze what is working and what is not. Give yourself enough space to be working on longer term strategies.
Secondly, Search Engine Optimization (SEO) is a great long term marketing strategy. But this is something you have to work on, because it can take 9 months + (even if you’ve been doing it right!). So be thoughtful about your SEO efforts, and do it strategically.
Thirdly, I want to talk about content marketing. At Hot Mess, we do regular blog and video content, because we want to be your go-to for ecommerce. But there’s a whole strategy around it! Sharing a blog isn’t enough though - it takes time to nurture clients and to provide value, and this is what your content needs to do. So think about in the ecommerce world, how can you become a valuable resource for your customers? Are you inspiring your audience? Or providing a sense of community? Are you the go-to for knowledge and trends in your industry? Think about how you can share content so that you can nurture relationships with your audience for the long term.
Lastly, a quick word Email Marketing.Your long term strategy is to really give value in your email marketing. So again, whether you are nurturing your community, keeping them up to date with relevant news or just keeping the conversation going, this is something you want to build over time to be constantly driving traffic to your site.