PS in advance: if you want to jump STRAIGHT to the calculator itself, or watching a video is more your jam, here are those links:
You don't have to do the strategic planning and decision making for your business if you don't want to - but somebody sure does! And if you aren't able to hire that out yet, then ya gotta wear that hat, boo! And even if you can hire it out, you need to make sure you find the right person (which can be a doozy). Because hiring someone for $15-20 per hour to work on social media is not the same thing as hiring someone that's really going to dig in and think strategically about your entire business. Strategy is so much more than just posting. Actually I talk about this in my blog on investing if you want more details there!
Anyway! Let's back it up a little. Why is strategy THIS important. Can't you just do the things? And make the sales?
Well. Maybe! But what are your goals? And do you know how much website traffic you'll need to hit those goals?
I hear this (err see someone posting about this) every single day: I'm getting lots of traffic, but no sales! What's wrong with my website!
Ok - now, head over to my handy calculatorand plug all these values into the yellow fields (the white fields have formulas, so don't mess with those haha)! I'm just using some dummy values here: