You've probably heard this a million times before. But I'll tell it it to ya one more time. A new (cold, doesn't know you) visitor to your website, and heck even warm visitors most of the time, ain't gonna buy from you on the first click. Why do you think the industry standard for conversions (the percentage of visitors that actually purchase) is only 2%! You gotta court them a bit first, you know, really lay on the romance lol (did you know about my love for analogies yet)?

BUT - that means you have to figure out, very strategically, how to get them to agree to a second date. Do you have your Facebook pixel installed, tracking your data, so you can re-target them using Facebook Ads? Do you have strong, clear call to actions to get them to: subscribe to your e-mail, join your facebook group, download your app, sign up for your text messages?

Now - here's the other thing. Would it be great if they followed you ALL the ways? Um, yes. But it's not likely. At least not the first few times they hit your website anyway! So be strategic about exactly what you are trying to get them to do. Where is it the MOST beneficial for them to follow you (aka where do you put most of your efforts and see most of your results)? I'm not saying to not offer all the ways (cuz, yes some visitors may have their own preference). But just think about it this way, if they were only going to do ONE of these things - which one would you want them to do? Make sure that one is front and center then :)!

As a bonus, do have a shop by size menu in place, like here? So that your customer can see only what's in stock in their size?

OR do you have size markers showing before your customers even click through to an item showing them? Like this:

On that note, unless you re-stock items often, do you have your product collections set to filter out items that are out of stock? While there is an argument for leaving them (this strategy would be about scarcity and urgency), I actually think it's better to filter them out, so your visitor doesn't get the impression that 'everything is always out of stock' or so they don't see something they love and are bummed they can't get it, so they leave without purchasing anything at all. NOW what works for your business, works for your business. Just something to keep in mind.

• How much you charge for shipping
• How long you take to ship out
• What your return policy is and how one would file for a return?
• Information about you, and how to contact you (like a contact form)
• Do you collect reviews? And if so, do you have them well highlighted (you can even add a Shopify app to show your Facebook Reviews right on your website).

• Whether it's easy on mobile and desktop to see all options (colors, sizes, etc).
• Whether your product description includes sizing, materials and other information that might help you customer make their decision on that item (if the item is USA made, or ethically made, you want to highlight that)!
• Your visitor should not have to scroll much or click into anything to see these above items! So overall, I seldom recommend tabbed descriptions. Most aren't likely to click the tabs.