You've probably heard this a million times before. But I'll tell it it to ya one more time. A new (cold, doesn't know you) visitor to your website, and heck even warm visitors most of the time, ain't gonna buy from you on the first click. Why do you think the industry standard for conversions (the percentage of visitors that actually purchase) is only 2%! You gotta court them a bit first, you know, really lay on the romance lol (did you know about my love for analogies yet)?
BUT - that means you have to figure out, very strategically, how to get them to agree to a second date. Do you have your Facebook pixel installed, tracking your data, so you can re-target them using Facebook Ads? Do you have strong, clear call to actions to get them to: subscribe to your e-mail, join your facebook group, download your app, sign up for your text messages?
Now - here's the other thing. Would it be great if they followed you ALL the ways? Um, yes. But it's not likely. At least not the first few times they hit your website anyway! So be strategic about exactly what you are trying to get them to do. Where is it the MOST beneficial for them to follow you (aka where do you put most of your efforts and see most of your results)? I'm not saying to not offer all the ways (cuz, yes some visitors may have their own preference). But just think about it this way, if they were only going to do ONE of these things - which one would you want them to do? Make sure that one is front and center then :)!