Hot Mess Chronicles

THE Boutique Website Audit

April 01, 2020 6 min read

Can you afford 15-30 minutes to check up on your website!?!? Or the question is, can you afford not to??

Strategy + Implementation = SALES!

March 26, 2020 6 min read 1 Comment

Are you struggling with FOMOMO? Yes, I mean: fear of missing out on marketing opportunities! Yes, it's a real thing! I know there are always a million possible ways to drive more traffic to your website, and increase revenue! And it's so easy to get distracted by new ideas (that are the latest and greatest, are working for so and so, and just seem to be the answer to all your problems). But then, you drop your latest marketing strategy to chase this new idea and at the end of the day, you keep doing this and never actually make any of the ideas you are currently working on, well - actually work!

3 Must Haves for your Boutique's Website

March 18, 2020 3 min read

When was the last time you gave your website some love? No matter where you’re at in the process: whether you have no clue where to start, slapped something up quick (and if you’re being honest, it’s not the best), or thinking it’s time for a revamp, you need to ask yourself if your online boutique is working for you and making your customers want to keep coming back for more.

Bad-A** Boss Ladies We're Loving: How to grow your revenue without losing your mind: 3 automation tools that you can implement today

February 26, 2020 3 min read

As a small business owner, there is often a big dilemma. When you are incredibly busy and the money is rolling in, often you are losing your mind, overwhelmed by all the steps, the fulfillment, the keeping up with messages. But the inverse is also true: when there are no sales and no messages coming in, the stress is there too; but this time it is lack of money.

Workshop Sneak Peek: Blog Content Plan + Set Up

February 12, 2020 3 min read

Blogging can help drive traffic to your website (assuming that you are, of course, sharing your blog posts everywhere you can once you post them), build a community and even help your SEO (content is king, they say, and this is because you can sprinkle tons of SEO keywords and phrases - which we will go over in a bit here too).

Bad-A** Boss Ladies We're Loving: Between LLCs and Corporations: What Makes Sense for Small Businesses

February 04, 2020 5 min read

While starting a new small business is exciting, diving headfirst into uncertain legal waters can land anyone in trouble. Without the proper legal structure, you may be exposing yourself and your small business to legal liability.

Wholesale Deets

January 29, 2020 4 min read

So you want to offer items for wholesale purchase on your Shopify website?!?!?! We've helped dozens of wholesale clients and have it down to a science! We are always happy to help you hands on, of course, but in the meantime here are some useful deets for you!

Bad-A** Boss Ladies We're Loving: Top Five Favorite Apps for Growing Your Business

January 22, 2020 8 min read

Do you work from your phone? Wondering what apps you can use to grow your business? In this article, you will discover our top five favorite apps. Growing a business in 2020 is so much different than it was a few years ago! You can run your business solely from your phone which is great, but do you know which apps you should be using?

When to invest (in your boutique), and when to say NEXT!

January 14, 2020 8 min read

One thing I've learned is that it's ridiculously easy to make an investment in your business. Around every corner, there will be a new course, marketing strategist, storefront or mobile boutique opportunity, or designer offering a shiny new logo or website. Truly getting an ROI on your investment, though?? Not so ridiculously easy! So how do you make sure that you get that ROI?

Bad-A** Boss Ladies We're Loving: Increase Your Sales Without Chasing New Customers

January 08, 2020 6 min read

Are you wanting to scale your business, reach for that next revenue goal, but find yourself getting a bit stuck? You don't scrap your entire customer process and start from nothing to make this work.  You can make small intentional changes to have a big impact. Let’s walk through some of these small intentional changes you can make.

This Decade: Dream Bigger

January 02, 2020 3 min read

Ok - it's the New Year!! Now what, right!?! I'm definitely a big proponent of making changes + chasing big goals throughout the year (not only one day a year). However, there's still something magical about January 1st. There just freaking is! And if you want to embrace that, girl let's embrace that!

My Heart Led Me to Spain

December 23, 2019 4 min read

Paris was lovely, but dark, cold and just honestly not-feeding-my-soul. Spain was the sunshine, flip-flop + tank top weather, and ocean waves I'd been craving (for sure)!


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