Hot Mess Chronicles

Thinking about e-commerce? Worried about what the future holds for online sales? Here are three compelling reasons why now is the perfect time to start an e-commerce business - plus some insight I've gained over my years of experience in e-commerce.

If you are a fempreneur whose dream is to create a successful business, a beautiful, easy-to-use website should be up there on your priority list - if you aren’t already rocking a stunning site. In fact, websites are one of the key components of a successful business.

You've done the hard work, the brainstorming, the creating, the branding, and now your website is up and running. Your visitors are here and ready to shop, but are they ready to buy from you? Read on for our tips and advice on How to Create the Perfect Product Description and convert those visitors into customers today!

Ever been confused at how to manage those awesome color swatches some themes offer???? It's fairly simple, but here's some tips and how-tos!

Ok. So now that I've spent the last month drilling into the importance of STRATEGY. And if you've been following along closely enough, you'll know that I'm talking about strategy and tracking (analyzing your strategies to optimize them) in every aspect of your business (marketing strategies, finance strategies, inventory buying strategies, and so much more). There are some things I want to make sure I share with you too. That are, perhaps even more important than strategy or tracking. I know. Wait a minute, what could be more important that the strategies behind your business?

Email marketing. Either you're already doing it or you know you should be. But WHAT is it exactly that you should be doing? Here's some straight forward tips on where I suggest starting (but remember taking action is better than not taking action, so start with what you can do and build upon it as you go)!