Why Now is the Right Time to Start an eCommerce Business

June 09, 2020 4 min read

Thinking about e-commerce? Worried about what the future holds for online sales? Here are three compelling reasons why now is the perfect time to start an e-commerce business - plus some insight I've gained over my years of experience in e-commerce.

How Does a Website Fit Into Your Business Goals?

May 26, 2020 2 min read

If you are a fempreneur whose dream is to create a successful business, a beautiful, easy-to-use website should be up there on your priority list - if you aren’t already rocking a stunning site. In fact, websites are one of the key components of a successful business.

How to Create the Perfect Product Description

May 12, 2020 5 min read

You've done the hard work, the brainstorming, the creating, the branding, and now your website is up and running. Your visitors are here and ready to shop, but are they ready to buy from you? Read on for our tips and advice on How to Create the Perfect Product Description and convert those visitors into customers today!

Shopify 101: Using Color Swatches on Your Theme

May 08, 2020 2 min read

Ever been confused at how to manage those awesome color swatches some themes offer???? It's fairly simple, but here's some tips and how-tos!

3 Things MORE Important Than Strategy for your Boutique

April 27, 2020 4 min read

Ok. So now that I've spent the last month drilling into the importance of STRATEGY. And if you've been following along closely enough, you'll know that I'm talking about strategy and tracking (analyzing your strategies to optimize them) in every aspect of your business (marketing strategies, finance strategies, inventory buying strategies, and so much more). There are some things I want to make sure I share with you too. That are, perhaps even more important than strategy or tracking. I know. Wait a minute, what could be more important that the strategies behind your business?

Boutique Marketing Emails 101: How, What, When!

April 20, 2020 5 min read

Email marketing. Either you're already doing it or you know you should be. But WHAT is it exactly that you should be doing? Here's some straight forward tips on where I suggest starting (but remember taking action is better than not taking action, so start with what you can do and build upon it as you go)!

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