Who are we?
We're a fierce, female-led, agency that develops branding that hits and builds websites that convert website visitors to paying customers.
We are here to empower the e-com business owner who calls their own shots.

Why Choose us?
Bottom line? We truly give a sh*t about you and your business. And we don't mess around.
We've been there (literally, read below), we've seen it all (after helping over 2,500 clients over the past 6+ years), we stay up to date with all design and tech changes, and we only succeed if you do.
our values
AUTHENTICITY | INNOVATION | INCLUSIVITY | INTEGRITY | REBELLION | COURAGE | LOVE

Hey, I'm angela
I'm the CEO and head dreamer around here.
I love traveling, anything related to water (the ocean, white water rafting, a day in the pool), and all the animals. I'm also just a touch #extra and not ashamed about it.
I started as an online women's clothing boutique owner myself, but soon grew to LOVE everything about branding and website optimization.
Little did I know what was in store when I started Hot Mess. I'm so proud of the powerhouse company my team and I have built together. And we can't wait to help you next!
Meet my team

Senior Project Manager
Karla
Karla and I (Angela) easily go head to head in Shopify knowledge, attention to the important details, follow-through and dedication to our clients. You can't go wrong if she's steering the ship.

project manager
brittani
Brittani is the new kid on the block to Hot Mess - but she is no stranger to branding or Shopify! She will breath new life and passion into your business - just as she's been doing in ours here since she joined us! So glad to have her on the team - and can't wait to have our pour over your business!

Senior Designer
Vicky
Vicky is a digital magician with mad Shopify skills! Always up for a creative challenge, she loves pushing boundaries and sprinkling magic on every project. Oh, and that brilliant blog and all the fab Hot Mess branding you adore? Yup, that’s Vicky’s marketing genius.

Senior Designer
Sharlene
Shar creates pure art for our clients, even for those who may be uncertain on their brand vision. Shar will pull it out of you (in the kindest way possible) and bring it to life. The end result is always the chefs kiss here.
thinking about working together?
Grab a free call to figure out if now is the right time to invest in your website.
if any of the following apply, you should work with us!
Your bread and butter is your in-store sales, and you either don't have a website (yet) or you have one but know it needs work. We want to take what is already working for you in your storefront and make sure you have a website that is an extension of that.
A website for a brick and mortar shop owner serves as an extra stream of revenue, yes! BUT it also serves to support your in-store sales too! Local or visiting shoppers may find you on google or through word of mouth, and they are looking for a website. They want to know what styles/brands/sizes you carry, what you have in stock now, and what your hours are, just for starters.*
Customers can see your latest arrivals in real time - and even order to pick up in store (and bonus if they end up shopping more when they come to pick up).
What are you waiting for??
* I would be remiss not to remind you here to make sure you ALSO have a google profile listing, with reviews and photos included. Also so so important!
You already have a successful e-commerce business. You are driving at least 250-500 website hits per day (if not more). You need to make sure your website is firing on all cylinders so you're not leaving money on the table.
Did you know if you are driving at least 500 hits per day, then even a .5% increase in conversion rate will equate to 74 additional orders each month (or $4,810 in revenue per month based on an average cart total of just $65, or nearly $58K over the year).
The math ain't mathin for you NOT to work with us.
You are starting a brand new business (or totally overhauling an existing one), and you have the funds to safely invest in your website/brand. You want to do everything 'right' the first time, rather than spend months or years learning what matters most.
You have (or will have) plans to get a solid marketing plan in place to drive traffic to your new website once it's launched too! Because you know that even the most beautiful, well-optimized website will only make you revenue if you're driving enough traffic to it!
You're ready to leave your current website platform (maybe square, wordpress, lightspeed, commentsold, wix, godaddy) and head for greener pastures with Shopify (the leading e-commerce platform in terms of themes, functionality, ease-of-use, apps, integrations and even automations).
You know this is a big endeavor and you want to make sure everything is done correctly and with as little growing pains as possible. We need to work through the migration of your website (including all menus and pages), as well as your products, customers, email list (particularly if you used your website platform to send marketing emails), and more!
There's a lot to it - but we are here to help!
75% of our clients sell retail, direct to consumer. BUT we have helped hundreds of wholesale clients as well. Some of whom ALSO sell retail.
The first question is whether to have a combined website or two seperate websites. We can help either way - and we are biased towareds suggesting seperate for a variety of reasons. BUT what's most important is that we dig in with you about your businesses unique needs to make the decision that's best for you.
Next we need to dig in to your wholesale application process, site and/or product locking mechanisms (and what you want this to look like, as that varies for every client we help), as well as implenting any special rules/minimums/restrictions (cart minimums, pre-order/RTS combination order restrictions or alerts, etc).
It's all case-by-case, but chances are we've been there and we're here to help!
We specialize in overhauls
Already have a brand and website? Great! Most of our clients do! Let's make it way better.


vibe-ing like heyy!














Clients that heart us
FAQs
We specialize in the boutique clothing, gifts and accessories industry; however, we work with all kinds of businesses.
If you have a business where you sell or want to sell any physical or digital product or service, our packages are designed for you! If you are in a specialty niche or have more advanced website needs - we may need to provide a custom quote and are always happy to do so! We can also chat if you book a call with us here!
Your logo is a great starting point in your branding! But there is a lot more to a solid brand than just that! So we are happy to start with what you have - and help you grow even further in this area!
We need to make sure you have all the logo files and types you could need for different purposes, a full color scheme and clear typography choices and nail down the overall vibes/aesthetic. This is a great opportunity for existing business to re-align or refresh their current branding or even to re-brand if you are feeling a shift is needed.
We designed our Signature packages to support biz owners with both branding and website optimization - because they go hand in hand! Many clients do already have a brand in place when they work with us, so they use this project, as I mentioned, as an opportunity to strengthen, tweak and/or revamp that with our expertise.
We know you’ll fall in L-O-V-E with the designs from our expert team! When you work with your dedicated designer, they’ll listen to what you want and work to incorporate elements that reflect your style to craft a unique brand for your business.
Yes! We offer both Sezzle and ShopPay payment options (if you qualify), making our services super affordable*! As well as in-house payment plan options if you want or need to go that route instead (interest free, just a small administrative fee to cover the additional admin management time involved).
*ShopPay details:
With ShopPay, if you qualify, you can split your payments up into 3, 6, or even 12 months! For example, an $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR, or 4 interest-free payments of $200 every 2 weeks.
Rates from 0% APR or 10-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers affirm.com/licenses.
In-House Payment Plan Options:
While we would love you to use Sezzle and ShopPay - so we don’t have to fuss with managing payments - we also offer in-house payment plan options.
Here are the details on that:
- Full Pay: for our full Signature package, this is $6,950, paid upon booking
- 2 Pay: This incurs an administrative fee of $150, so this is 2 payments of $3,550. First payment due upon booking. Second payment due 3 weeks later (unless we are starting your project past that point, in that case, we request the second payment to be due the week we get started on your project).
- 3 Pay: This incurs an administrative fee of $200, so this is 3 payments of $2,383. First payment due upon booking, second payment due 2 weeks later, final payment due another 2 weeks later.
- Our Signature Lite package follows similar rules to above, but the full cost is $4,450, or 2 payments of $2,300, or 3 payments of $1,550.
Please don’t hesitate to ask if you have any questions about our payment plans/options. We want to make this accessible for you :)!
Once you book, you’ll land on a very short easy intake form that we'll need you to complete!
Within 1-2 business days, you will receive an email with our basic (industry standard) legal agreement, estimated project start date, and a list of items that you can start gathering or thinking about before we get started!
Shortly after that, you'll receive an email from you project manager introducing themselves and you'll get their call booking link to book your onboarding call! And then we are off to the races! Or the mall, I think that sounds more fun!
We assign Project Start Dates on a rolling schedule based on availability and booking date. (First come, first served!)
Most projects take approx. 4-6 weeks after your project start date as long as we receive everything we need from you on time.
If you have a specific launch goal or deadline for your website and want to discuss this before booking, please do reach out.
We also offer a rush/priority project fee of $1500 if you need to get started immediately and remain top priority (though we can only allow a limited number of clients to hold priority status at once).
The extra costs you might want to think about are:
- (Optional) Photoshoot for updated photos for your website
- Shopify Theme (these are paid directly to the theme developers - we will help you pick the best theme - and range from $200-$400)
- Platform related Monthly costs (Shopify/CommentSold, klaviyo or another email marketing platform, any Shopify apps needed for extra special features)
Other than that - what you see is what you get in our packages! There is no monthly fee or fixed term contract when working with us! That’s one of the things that makes us different! We provide you with basic training on swapping out photos and uploading products, so you can do this ANYTIME!
We do offer monthly website update packages (which some clients love) and are always available for future help (big or small) - but it is not needed if you or your team will be managing your website going forward.
- Your Shopify theme. You do need to purchase your theme. This is $180-400 and is a one-time fee.
- We do not include any product management within this package - though we can train/advise you on what you need to know here. This includes product upload/migration, syncing/integration, bulk editing/tags, photos/descriptions. Or product migration can be added-on to your project at an additional cost.
- Full wholesale setup (for a wholesale only, or combined retail/wholesale site) will incur an additional cost as we have a whole list of additional items that we work on with you if you sell wholesale!
- Your monthly website and/or email marketing platform costs. Shopify starts at $29/month, for example.
Yes! We are proud Shopify POS partners and can help sign you up, ensure you are on the right POS plan if you are already utilizing it, guide you to the right resources, or even handle your migration from another platform. The migration isn’t included in our package rates but can be added on!
Our branding and website optimization packages do not include SEO or other marketing platform setups; however, we do localized SEO during our process, image uploads, alt tags, accessibility backend tools, and email automations.
We want to help you maximize the results (and drive more traffic) to your website once it’s beautiful and fully optimized. We can chat about your marketing needs during or after your project with us as we have resources and trusted partners we can refer you to!
That’s not a problem! We can easily work later in the evening, or earlier in the morning (preferred). We also can work on weekends if that is the only time you can focus.

Still Not Sure?
We offer a free consultation to discuss your unique businesses current needs and challenges. We'll help you decide whether working with us is the right move and which package is best for you!
We are open books, and we will tell it to you straight. Even if we think you should be working on something else entirely first! And we have plenty of trusted industry partners to refer you to, if that's the case too!
We are here for you, let's chat!
Burning Questions?
A real person gets this message and will get back to you in a jiffy. Yes we did, in fact, just say jiffy - deal with it!
Hot mess in the media

press
We've been featured in the San Francisco Post, West Hollywood Weekly and The Daily Scanner (to name a few). This article has been my favorite so far!

speaking gigs
We've spoken at the Boutique Hub Summit and other industry events. Our latest was at the ASD Market Week in Las Vegas!

on the big screen
Your biggest screen at home, that is. Find us on Amazon Prime - season 7 of the Blox (an entrepreneur reality show).