Marketing

Thinking about e-commerce? Worried about what the future holds for online sales? Here are three compelling reasons why now is the perfect time to start an e-commerce business - plus some insight I've gained over my years of experience in e-commerce.

If you are a fempreneur whose dream is to create a successful business, a beautiful, easy-to-use website should be up there on your priority list - if you aren’t already rocking a stunning site. In fact, websites are one of the key components of a successful business.

You've done the hard work, the brainstorming, the creating, the branding, and now your website is up and running. Your visitors are here and ready to shop, but are they ready to buy from you? Read on for our tips and advice on How to Create the Perfect Product Description and convert those visitors into customers today!

Ok. So now that I've spent the last month drilling into the importance of STRATEGY. And if you've been following along closely enough, you'll know that I'm talking about strategy and tracking (analyzing your strategies to optimize them) in every aspect of your business (marketing strategies, finance strategies, inventory buying strategies, and so much more). There are some things I want to make sure I share with you too. That are, perhaps even more important than strategy or tracking. I know. Wait a minute, what could be more important that the strategies behind your business?

Email marketing. Either you're already doing it or you know you should be. But WHAT is it exactly that you should be doing? Here's some straight forward tips on where I suggest starting (but remember taking action is better than not taking action, so start with what you can do and build upon it as you go)!

These are two things you can strategize around to increase revenue: increasing your conversion rate (by optimizing your website), and increasing your average cart total value (could play around with bundles, or adjusting your free shipping threshold, or upsell apps, as a few ideas). BUT, if you aren't driving enough traffic, then your efforts won't be very fruitful for ya. So, first, let's figure out how much traffic you really need to hit your revenue goal.

Can you afford 15-30 minutes to check up on your website!?!? Or the question is, can you afford not to??

Are you struggling with FOMOMO? Yes, I mean: fear of missing out on marketing opportunities! Yes, it's a real thing! I know there are always a million possible ways to drive more traffic to your website, and increase revenue! And it's so easy to get distracted by new ideas (that are the latest and greatest, are working for so and so, and just seem to be the answer to all your problems). But then, you drop your latest marketing strategy to chase this new idea and at the end of the day, you keep doing this and never actually make any of the ideas you are currently working on, well - actually work!

As a small business owner, there is often a big dilemma. When you are incredibly busy and the money is rolling in, often you are losing your mind, overwhelmed by all the steps, the fulfillment, the keeping up with messages. But the inverse is also true: when there are no sales and no messages coming in, the stress is there too; but this time it is lack of money.

Blogging can help drive traffic to your website (assuming that you are, of course, sharing your blog posts everywhere you can once you post them), build a community and even help your SEO (content is king, they say, and this is because you can sprinkle tons of SEO keywords and phrases - which we will go over in a bit here too).

Do you work from your phone? Wondering what apps you can use to grow your business? In this article, you will discover our top five favorite apps. Growing a business in 2020 is so much different than it was a few years ago! You can run your business solely from your phone which is great, but do you know which apps you should be using?

Are you wanting to scale your business, reach for that next revenue goal, but find yourself getting a bit stuck? You don't scrap your entire customer process and start from nothing to make this work.  You can make small intentional changes to have a big impact. Let’s walk through some of these small intentional changes you can make.