#1 Free shipping threshold
This works great because honestly, who likes to pay for shipping?
That’s right, no one.
This won’t work for everyone, because some ecommerce stores always offer free shipping, and the cost is built into the product pricing structure so they don’t lose money.
Others offer a flat rate for shipping.
But the free shipping threshold looks like “Free delivery for orders over $X.”
The reason I like this is because if your average cart total is LESS than $50, you can set your free shipping threshold at $50, so that customers need to have $50 in their cart to qualify for the free shipping.
This can often work really well as they are buying more than they originally showed up to buy.
And if they love the new products they tried, they’ll come back too - double bonus!
It’s a bit of trial and error to get the balance right in your business but you need to look at what your average order is, what the cost of your items are to find the balance.
You can also get a super cool banner that counts down their cart total and how much they still need to spend to qualify for that free shipping.
And ideally, you want them to exceed the threshold, right? But your item prices can’t be so low and your threshold so high that your customers will never add that many items in order to meet the threshold.
But this is a great way to get that average cart total up.