And I always alwaysalways recommend focusing on ONE thing at a time. Manage your energy girl!
If your conversion is good, 2% or more, and your average cart total is ok, I would focus on boosting traffic.
If your traffic is already pretty high, say you’re doing a decent job driving traffic, maybe using paid ads, but your conversion rate is less than 2% - it would be smarter to increase the conversion rate rather than focus on increasing traffic, because you’re already getting traffic. The focus is on how to get more of the traffic that is already coming to your site to convert.
And if your traffic and conversions are already pretty solid, maybe you need to look at increasing that average cart total. Maybe adding a free shipping threshold. The focus is how to get your visitors to spend more in your store.
But if you’re not sure what would be good traffic numbers - keep this in mind:
if you’re getting 20 or 30 hits a day, that is just too low. You need to make traffic a priority. Get to 100 hits, then 200 hits, and work from there.
Sustainable growth, right?
So my lovelies, the bottom line is this → if you’re not tracking anything right now, you need to start tracking. And these are the 5 to focus on. And then make it your goal to increase these metrics.