✅ Let me say it again for the people in the back...Design is everything! Make it easy - don’t make your customer work too hard, because... they’ll get bored and leave.
✅ Clear content and customer journey.Make it clear what you want the customer journey to be. Don’t make them do 10 million things. Choose one or two actions you want them to take as they navigate through your store. And of course, focus on high quality, on brand and relevant content.
✅ Navigation & Menu Structure.Is it easy to find what they're looking for? Tidy this up and make it easy to navigate through your site.
✅ Use Categories well.Are the categories empty? Do you have outdated collections, or too few items in your collections? Use sub menus if your catalogues are quite big. If you have big catalogues, break it down so people can find what they're looking for. Have a shop by size drop down menu - check out myvideo for tips on how to do that.
✅ Take care with what is Above the Fold.Important information must be “above the fold” - this is what visitors see on the site before they even scroll down. So you have this one opportunity to entice people to stay, and that’s why what’s above the fold is critical. You'll lose them if they can’t immediately see why they should stay, and aren’t incentivized to scroll down. So don’t have a huge logo taking up the top of your mage - this is prime internet real estate!
✅ Have clear Calls to Action - again, be clear about what you’re asking people to do on your site. A confused mind says no!