The A-Z Shopify Resource Guide
Hey boutique owner! We know you’re busy…. Whether you’re a Shopify newbie or an established ecommerce biz, we don’t want you to be frustrated as you look for the expert info you need!.
So with that in mind, we present The Hot Mess A-Z Shopify Resource Guide!
Our guide has all the info and resources you need to make your store successful and delight your customers, too!
Are you pumped?! Let’s get started!
A - Apps 📱
With tons of apps available in the App Store (and more added every day), it can be super overwhelming to choose the best apps for your boutique.
Check out the apps we commonly recommend to our clients!
BEST SHOPIFY APPS 2021 - OUR FAVORITE APPS FOR BOUTIQUE OWNERS
B - Blog Set-Up✍
Want to set up a blog as part of your marketing strategy?
Here’s how to get started!
WORKSHOP SNEAK PEEK: BLOG CONTENT PLAN + SET UP
Learn how we set up menus and collections for our Shopify Build clients!
SHOPIFY 101: CREATE COLLECTIONS LIKE A PRO
D - Dropdown Shop By Size Menu
A Shop By Size option makes it easy for your customers to find their goodies - and it’s simpler than you think to set up!
SHOPIFY 101: SETTING UP A SHOP BY SIZE DROPDOWN MENU
E - Effective Marketing📢
Okay, so your store is ready for its big reveal, but now you have to let the world know what you’ve got to offer. It’s time to market, baby!
PAID VS ORGANIC MARKETING FOR YOUR SHOPIFY STORE
F - Find Your Stats
How much traffic do you need to hit your revenue goal?
Find out where to see your stats in Shopify and how to work out how much traffic you need with our nifty Boutique Website Traffic Calculator!
Boutique Traffic Calculator
G - Goals
Get crystal clear on your goals:
HOW TO SET REVENUE GOALS IN SHOPIFY
H - The Hot Mess Team!🤩
We’ve helped over a thousand e-commerce business owners, and we know what it takes to create a gorgeous website optimized for maximum results to help you succeed and meet your goals!
Chat with us today to find out more about our full Brand Design + Website Build services!
Shopify Website Build + Brand Design
I - Inventory📦
When you’re shipping physical goods, inventory management is definitely something you want to be on top of as an e-commerce biz owner!
HOW TO MANAGE INVENTORY WITH SHOPIFY
J - Just getting started?
New to Shopify? Learn how to set up your very first store!
HOW TO START A SHOPIFY SITE IN LESS THAN 20 MINUTES
K - Key numbers for sales reporting
Rather than trying to keep track of everything in your Shopify Analytics (which is just impossible anyway!), learn exactly which numbers you should focus on:
HOW TO MASTER SHOPIFY SALES REPORTING - 5 KEY NUMBERS YOU NEED TO KNOW
L - Loading times⏳
Does your store load within 3 seconds? If not, your customers could be bouncing off to speedier sites. And no-one wants that.
Here’s our advice on how to improve your website speed on Shopify
3 WAYS TO IMPROVE YOUR WEBSITE SPEED ON SHOPIFY FOR SUPERFAST STORES
M - (Photo) Magic!📸✨
Are you sick of worrying about resizing your product photos on Shopify to be consistent? We know this can be such a pain, not to mention time-consuming, right?
That’s why we created Photo Magic!
- Coding development fix installed directly into your theme
- Will not change the original photo, only the display
- No monthly cost! Just a one-time fee
Grab Photo Magic for your store today!
Product Photo Re-Sizing Magic 2.0
N - Navigation
Make it easy for your customers to shop by paying close attention to the layout, menu, and navigation of your store.
And if you need help with this crucial step, our Bubbly Brand Style + Website Setup is for you!
This service includes:
- A 2-hour virtual session with a Project Manager to help set up your new website (or further improve your existing one).
- Homepage graphics (with color customization - you choose from over a dozen different styles)
- Optional logo (basic pre-designed logo to match your selected style - JPG and PNG file format only)
- Graphic overlays (for you to use and refresh your site with new pics!)
Book your Bubbly Brand Style + Website Setup today!
O - Optimize for conversions
Conversions can tell you a lot about your business, so it’s wise to pay attention to them. They also are what affect your bottom line... your sales.
SHOPIFY STRATEGIES FOR CONVERSION RATE OPTIMIZATION (CRO) 2020
P - Product descriptions👗
When it comes to the conversation between your online shop and a potential customer, your product description is super important!
The way you craft your description can boost your sites’ SEO, relays your branding to your customer and helps them to pick the perfect product in the right size for them.
Q - Questions - We answer them!
Got a question? Join our FB Group for daily advice, special tips, motivation, a few laughs, and a safe place to ask questions.
R- Recommended themes
Here’s the deal - if you want your e-commerce store to succeed, it has to give your customers what they’re looking for. Your website has to work.
And how do you do that?
By choosing the right theme!👉
S - SEO (Search Engine Optimization)
A basic understanding of SEO will definitely help you with organic traffic, but there’s so much information out there about SEO it’s easy to get overwhelmed.
Here’s what you really need to understand to get your SEO right:
SEO FOR SHOPIFY: FACT VS MYTH
T is for Traffic
Time to drive traffic to your store!
HOW TO DRIVE TRAFFIC TO YOUR SHOPIFY STORE
U - Use color swatches
Don’t miss out on a sale because your customer didn’t love the main product photo - maybe that color just didn’t do it for them!
Color swatches are a super cool feature - especially if you have a large catalog and many items with multiple colors.
SHOPIFY 101: USING COLOR SWATCHES ON YOUR THEME
Don’t forget why you started and your vision for this business!
HOW DOES A WEBSITE FIT INTO YOUR BUSINESS GOALS?
W - Win back your visitors
It can be super frustrating to put so much effort into driving traffic to your store, only for them to bounce off and you miss out on the sale, right?
This is why retargeting is so important. It’s showing ads or anything else to visitors who have already been to your store or shown an interest in your product as a way to entice them back to your store, get them to get to know you, and hopefully make a purchase.
RETARGETING ADS: HOW TO WIN BACK YOUR SHOPIFY STORE VISITORS
X - The X-Factor 💋
Don’t forget the secret sauce. You know, the X-Factor - what makes YOUR business unique. Why would someone choose you over your competitor? Make sure you weave in threads of your X-Factor everywhere you can!
The ideal place to start is your About Page.
HOW TO WRITE AN ABOUT PAGE YOUR E-COMMERCE CUSTOMERS WILL WANT TO READ
Y - YOU
Your biz needs you to show up focused and ready to work, so make sure to look after yourself and don’t forget to...
Z - Catch a few ZZZ’s!
The best part about a Shopify store is that it runs 24/7, so you can still make those sales while you catch a few zzz’s!😴
Still got a question?
Need more help with your online store?
Book a call with our super friendly team today!
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