Sure, there are ways to invest in these platforms financially, but you can do a LOT without spending a dime. Compared to other marketing channels, social media provides a way for any business to engage with your clients in the most cost-effective way possible.
👉SOCIAL PROOF.Your people are on social media. And not only is social media WHERE your people are, but it’s also where they TALK. Word of mouth is SO important, and when people are researching companies to purchase from, they want to know what people are saying. According to Google, social media is one of the primary places that people look for information about the businesses they engage with. In fact,a third of internet users research products and brands on social media!
👉INCREASE AWARENESS + SALES.When your customers engage with your biz on social media, they’re more likely to buy from you,and they’re more likely to recommend you to someone else! Sprout Social found that when people follow you, “91% [of consumers] visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend.”
Of course, there are TONS more reasons WHY you should be on social media, but what about the other W’s? You know, Who, What, Where, and When!