Depending on where you are with your business, you might want to think about outsourcing. At some point this is necessary, because as CEO, you simply cannot wear all the hats forever.
But sales and marketing is one of the last things that you outsource because no one is going to care about your business quite like you do, so you want to make sure that whatever you're outsourcing first, you're still hanging on to sales and marketing in terms of making sure that you have the revenue coming in to continue to sustain and grow your team.
But at some point it makes sense to outsource to an expert, right? BUT remember - you still hold the reins, right? You still need to be involved, you still need to be making sure that you're doing what you need to do to support what they're doing. And you still need to be paying attention to how things are going.
I recommend working with someone for 90 days to give them time to get the traction and the results to move forward. It also gives them time to learn your brand and your business and your ideal customer - again there's just a lot of trial and error that goes into that.
But don’t be afraid to switch up and try a new agency or expert if it’s just no working out.
Lastly, it’s important to remember, this: not all ROI is in dollars, right? Sometimes it’s in the learning or the experience you’ve gained ;)