So I know what you’re probably thinking - this is a ton of stuff to do. But really, you should be focusing on some of these things anyway for good customer experience, like site speed and being optimized for mobile.
But keywords strategy is also really important - but it doesn't have to be this big deal. Sure, go track your keywords and your competitors in SEMrush if you want, but you can also keep it super simple and just keep a list of keywords and this list of 5 places to use them (Title Tag, URL, Meta description, image alt tag and content!) and be consistent.
Remember to keep an eye on your google analytics for where your site traffic is coming from because this can be super insightful, and also Google Search Console for your ranking, especially if you have a goal to rank for a specific keyword or keyphrase.
And if you need help with your website - remember that Hot Mess is here for you! The team does an amazing job with you guys, with their clients, and SEO can be a part of that too, so if you need to know moreBook a call with us here!
Good luck with finding your keywords, and Happy SEO Days!