Shopify Setup + Design


Are you ready to go ONLINE in a big way? Or re-vamp what you have going on? We'd love to help!

We have really taken a lot of care in our creative process! And it's built in a way to complete things thoroughly, efficiently and based on YOUR needs and vision at every step.

This package includes (updated 10/31/20):

Website Build:

  • Onboarding Call to discuss your goals, challenges, vision and expectations to maximize our time working together
  • Strategic Shopify Theme Choice based on your needs, (there are free themes available, or premium paid themes will incur a one-time charge of $140-$350 - this fee is not included in our package rate)
  • Setup + Customization of Chosen Theme based on our Hot Mess golden standards (paired with your requests)
  • Collections + Menus Built Out (or re-organized) to allow for the best possible customer experience, including using a mega-menu if needed
  • Setup of Homepage, About Page, Sizing Chart Page, Contact Page, Privacy Policy Page and Shipping + Returns Page
  • As Needed: Setup of 1-2 Addtl Pages, Setup of 1-2 Special Collection Page Templates, Setup of 1-2 Special Product Page Templates
  • Up to 5 hours of Custom Coding Development Time for any special features or tweaks needed to your theme
  • 1-3 Shopify App Installs
  • If you are needing full wholesale setup as well (for a wholesale only, or combined retail/wholesale site), this is just an additional $495 to bundle with our full package (see details here).
  • This package includes 3 full rounds of revisions during the website build process.


  • Branding Survey + Optional Branding Vision Chat
  • Custom Brandboard - highlighting your overall vibe/aesthetic, and including your color scheme (with color codes for future use), typography/font choices (will provide links to your final brand fonts should you choose to buy a license to use them for future use as well, fonts are typically $15-35).
  • Non-Illustrative Logo Design (if needed) - including all files and formats you will need for cohesive branding: wide banner, square/circle format, symbol/favicon, all in proper digital + print file formats, including a scalable vector format (if your logo will need to be hand drawn/graphically illustrated - this will be an addtl charge).
  • Custom Graphics Designed and installed to your theme based on your New Brandboard for your homepage, about page and one custom sizing chart (graphics needed for additional pages may incur an additional charge)
  • Revision/creation of your About Blurb with our Copywriter, light editing/revisions on additional copy/content you share with us for your site
  • This package includes 3 full rounds of revisions during the branding process.


  • Customization and branding of all your transactional Shopify emails (utilizing the app Orderly Emails which incurs a one time $49 fee - this fee is not included in our package rate)
  • Customization and branding of a custom packing slip (utilizing the app Order Printer Template which incurs a one time $29 fee - this fee is not included in our package rate)
  • Email Subscriber Pop-Up
  • Welcome Email Automation (one email) through your Email Platform of choice (Mailchimp, Klaviyo, Omnisend, etc).
  • 3 Additional Email Templates to be used for Marketing Purposes

Training + Support:

  • Throughout our time working together, we will offer several phone calls, during which you can truly ask us anything - we are happy to consult and guide you in any way we can. 
  • We will also send you various training videos as needed so that you know how to keep up with important aspects of your website going forward. 
  • Additional training screenshares can be booked in the future as needed as well (and we offer great loyalty rates to past clients on website updates/tweaks/design refreshes, etc)

Grab your Bad-A** Brand Checklist FREE!