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Savvy Ideas for Your Shopify Product Badges

Okay, so before we dive into how to name your product badge categories, let’s first talk about exactly what they are!

Shopify Product Badges (also sometimes called labels) are like virtual banners or stickers you can put on your product images to attract customers’ attention. They can help tell customers more about a product, encourage them to buy before stock runs out, and so much more, so let’s get into it!

Before we start a quick note that many free Shopify themes will only have limited options for product badges. We recommend the Stiletto theme to our clients - it’s the most versatile theme we have worked with so far and it offers four extra product badges natively over and above the automatic Sale badge.

Name Ideas for Your Shopify Product Badges

“New Arrival”: Use this badge to showcase the latest additions to your collection, enticing customers to explore what’s fresh and trendy.

“Limited Edition”: Create a sense of exclusivity by labeling certain products as limited editions. This can create a sense of urgency and encourage faster purchases.

“Bestseller”: Highlight your most popular products to build trust and make it easier for customers to discover what’s in demand.

“Sustainable”: If your fashion products are eco-friendly or made with sustainable materials, emphasize this with a “Sustainable” badge to attract environmentally-conscious consumers.

“Sale” or “Discount”: Draw attention to discounted items with a bold “Sale” or “Discount” badge. This encourages shoppers to take advantage of special pricing.

“Free Shipping”: Promote free shipping for specific products or on orders above a certain amount to increase conversion rates.

“Handmade”: If your fashion items are crafted by hand, use a “Handmade” badge to emphasize the craftsmanship and uniqueness of your products.

“Best Value”: Highlight products that offer exceptional value for the price, making it easier for budget-conscious shoppers to find great deals.

“Customer Favorite”: Showcase products that have received positive reviews and high ratings from previous customers.

“Exclusive”: If you have items only available on your website or in collaboration with specific brands, use an “Exclusive” badge to make them stand out.

“Vegan” or “Cruelty-Free”: If your fashion products are vegan or cruelty-free, let customers know with these badges to attract animal-friendly consumers.

“Gender-Inclusive”: If your fashion brand offers gender-inclusive clothing, use a badge to signal your commitment to inclusivity.

“Organic”: If your clothing is made from organic materials, highlight this badge to attract customers looking for natural and sustainable options.

“Trendsetter”: Use this badge for products on the cutting edge of fashion trends to appeal to fashion-forward shoppers.

“VIP Access”: Offer special privileges or early access to certain products for your VIP customers, and use a “VIP Access” badge to denote these offerings.

And, of course, you could always get creative too and create badges you know will resonate with your audience!

Using Shopify product badges is just another small way to grab attention, keep customers on your site, and hopefully encourage them to buy. It’s a small piece of the conversion puzzle, but every little extra thing you do makes a difference!

And remember, if you need branding or Shopify help for your boutique - we’re your team!

We’re the only branding and website design agency specializing in Shopify and CommentSold websites for boutique owners and e-commerce businesses. Let’s chat about optimizing your store for sales!

Angela & The Hot Mess Gals
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