Now, there are tons of ways to use branding to make your online store dazzle, but the one area businesses often overlook (and it’s such a shame, really!) is BRAND VOICE.
When most of us think about branding, the first thing that pops into our minds is the visual stuff, right? The colors, the logo, the fonts, and all that juicy stuff.
So what is brand voice, and what can it do for your biz?