It takes between 5 and 7 impressions for a customer to remember your brand, so you need to keep showing up and stay top of mind.
Visitors aren't just going to show up at your online store - you need to lead them there with your marketing. And you need a plan!
Free options include email (still one of the most effective forms of marketing) and social media. When it comes to social media - you don't need to be everywhere, so don't overwhelm yourself. Just focus on the platforms where your ideal customers hang out.
You might also want to consider using paid marketing options like ads and retargeting ads.
We recommend that every store owner run retargeting ads because they are such a highly effective strategy. Retargeting ads hone in on the visitors who have already been to your store or shown an interest in your product as a way to entice them back to your store and hopefully make a purchase.
Now it's easy to go down the rabbit hole here because there are so many ways to optimize!
The most important thing is just to start with one improvement and take it from there. Don't get overwhelmed and try to do everything simultaneously (we see you!).
Here are a few quick ways to optimize your website:
Make sure your store loads in under 3 seconds(and don't forget to test on mobile too)
Check your menus and navigation - is it easy for customers to find what they are looking for?
Optimize your Product pages: Use a copy template to keep things consistent and make sure every description provides all the information a customer might want to know. And of course - high-quality product images always!
Optimize your Check out pages:Your aim here is to build trust. What assurances are you giving your customer that you're reliable and that they can trust you?
Test, test, and test again. You need to make sure the user experience is as smooth and simple as possible.
They've come, they've shopped, but they haven't checked out. So what are you going to do about it?
Make sure your Abandoned cart series is top-notch; that's what!
Your goal is to recapture that purchase.If you're using Shopify, they offer one abandoned cart email, which we recommend using. Then you need to use another provider like MailChimp or Klaviyo to turn it into an email sequence.
#7 Increase average cart total
The basic strategy here is to get the customers you already have to buy more than they had initially been shopping for or buy more expensive alternatives.
Again there are many strategies to increase ACT, but these are our top three:
1 Free shipping threshold
EXAMPLE: Free delivery for orders over $50
If your average cart total is LESS than $50, you can set your free shipping threshold at $50 so that customers need to have $50 in their cart to qualify for the free shipping. And we all love free shipping, right?
2 Make it EASY to pay
We recommend always accepting regular credit cards via Shopify Payments and Paypal, ALWAYS. And as we mentioned before, payment plans like Sezzle are ideal for customers who can't afford to pay for everything in one go.
3 Upsell or cross-sell
Upselling is offering a more expensive product ("Check out our best selling jacket that's only $10 more than the one in your cart?") while cross-selling is about pop-ups offering complementary products or a special deal ("How about these cute earrings to go with that dress you just ordered?")
It works if you work it but you gotta work it! And by it we mean your business. You gotta keep showing up for your brand and your customers.
Sales strategy isn't something you should be doing sporadically; you should be working with a plan. If you need help getting started, try our Boutique Strat Bundle. It's the ONLY strategy bundle created JUST for boutique owners so you can quit wasting time and skip straight to implementing (and making sales!)