Our Favorite Shopify Apps for Boutique Owners

There are 1000s of apps to choose from in the Shopify App Store, and we know figuring out which ones are right for your store can be a real piece of work!

Today we are looking at some considerations you want to think about before you go getting a new app - or in other words, being clear on what the purpose is.

Because it’s all too easy to get caught up in the next new trend, or whatever is new and gold and shiny, right? That’s why doubling down on why you need this app is so important. 

Do you need it because it will help you deliver on your marketing strategy? Is it going to save you time? Will it help you increase conversions, or average cart total, or serve some other purpose?

This is just to make sure that if you’re going to dive into an app that you’re really making the most of that app. Don’t let it just sit there wasting money.

Remember, if you’re not actively driving traffic or marketing your store already, there’s not a huge amount of point! Just being there on your site isn’t produce the results you want unless you’re also incorporating that app into your content and marketing strategies.

So, with all that said, let’s dive into our fav apps for your Shopify store.

Rewards Programs

Reward apps are a great way to encourage customer loyalty and repeat business for your Shopify store. 

By using a loyalty and rewards program, you can incentivize your customers to make more purchases by offering them exclusive discounts, free products, or other rewards for their loyalty. 

This not only helps to keep your customers engaged and coming back to your store, but it can also help to differentiate your brand from competitors and increase overall customer satisfaction. 

Also, loyalty and rewards programs can provide valuable data and insights into customer behavior and preferences, which can help you improve your marketing strategy and grow your business.

Countdown Timer

Another cool thing to try out is apps that really gamify your website experience because these days it is just not enough anymore to have an amazing website, amazing products, amazing customer service, amazing branding to stand out.


You need to find what works to help your customers buy today. So you need urgency.

In Stiletto, these are native to both a free shipping and events bar, but if your theme does not offer these, we recommend the following:

Free Shipping Apps

Who doesn’t love free shipping? 

Review Apps

Using review apps for your Shopify store can be incredibly beneficial for several reasons. Firstly, product reviews and ratings can build trust and credibility with potential customers considering purchasing on your website. 

When shoppers see positive reviews from previous customers, they are more likely to trust the quality of your products and feel confident buying from you!

In addition to building trust, product reviews can help improve your website’s search engine optimization (SEO). Search engines consider the number and quality of reviews your products have received when determining how to rank your website in search results. By having more high-quality reviews, you can improve your website’s visibility and attract more organic traffic.

Finally, reviews can also provide valuable feedback and insights for your business. By understanding what customers like and don’t like about your products, you can improve, address issues, and ultimately provide a better customer experience. 

Wishlist / Gift Apps

Wishlist or Gift Apps provide a convenient way for customers to save items they are interested in to buy later. This can be especially helpful for customers who are still deciding on a purchase, or who want to keep track of items they may want to buy in the future. 

Wishlists can also help increase customer engagement and loyalty. By allowing customers to create and save lists of their favorite products, you give them a reason to return to your store and continue engaging with your brand. This can help build stronger customer relationships and ultimately lead to more sales!

These are the wishlist apps we recommend to our 1-1 clients: 

Shipping Insurance

With Route, your customers have the option to add shipping protection so that if something goes wrong with the order, your customer can file a claim.

This means you don’t have to worry about all the things that can go wrong once an item leaves your warehouse.

Social Feeds

Something that’s kind of fun is adding your Instagram feed to the bottom of your site, or in a footer. So Instafeed is a great app for social proof in general, but also if your marketing strategy involves posting customers sharing their items. So including your Insta feed is a huge trust indicator.

Appointment Booking

Allow your customers to make appointments in just a few clicks. 

And a few more!

Shopify Search & Discovery

Help customers find the right products.

Advanced Collections

Gives you more ways to create and sort collections beyond default conditions e.g. excluding products by tags.


Newr is an app that allows you to automate your new arrivals. So you can set it to however many days you want to set it to so that any new item you upload will automatically be in your New Collection. But then, after that amount of days that you set, they’ll drop out! So it’s a great way to truly automate having a new arrivals section.

ASP‑Automate Shipping Profiles

Bulk assign your products into shipping profiles.

Proof Bear ‑ Sales Popup

Increase trust by providing your customers with social proof of recent sales pop-ups.

Sales Pop up Conversion Pro

Create urgency, social proof & FOMO using timer, shipping bar, and sales notifications.

Frequently Bought Together

Bundle products and allow customers to buy related items with one single click, increasing the order value.

Bundler ‑ Product Bundles

Allows you to offer discounts on your products when the customer purchases them together in a bundle.

So, that is the lowdown on apps! 

Obviously, this is just a small selection of the apps out there, but we hope this has helped you navigate apps just a bit better. As we always say, there is no magic bullet for your success, but these apps will make it a bit easier to get there!

As always, if you’ve got more questions or need some help, reach out - we’re here for you!

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