Hey boutique owners and other commerce brands! Today is a super juicy topic …. Bounce rates!
Maybe you’re asking, is my bounce rate too high? How can I reduce or improve bounce rates on my site? Or how to get people to stay longer, and convert?
Or what even is a bounce rate?
Well, that’s exactly what we’re talking about today!
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What is a bounce rate?
Bounce rates are the % of users who land on your site and leave without going to a 2nd page - either they close the page, they hit the back button, or they go to a different web page.
But they're so much more than a number. They flag up Content Issues. They’re an indication that the user didn’t find what they were looking for, or that the content wasn’t compelling, or that the page was slow to load.
Bounce rates vary by industry but in e-commerce: 60 - 70% is average. (Above 80% is bad, and 30-60% is great.)
Bounce rates for ecommerce are something to pay attention to because it can really impact your conversions. So if you want to boost conversions, it's worth taking a look at your bounce rates, and particularly your bounce rates for landing pages.
How do I check bounce rates?
Maybe you're wondering how to find your bounce rate.
You can use Google Analytics. Arrange it by top pages, and check your bounce rates there.
Why do we care?
Bounce rates indicate a conversion issue, or the potential for conversion being lost.
If people are just leaving your site pretty quickly after they arrive, then you don’t get much of a chance to convert them to subscribers or customers. Not so good, huh?
We need to get these people to stay longer on your site!
So, how can we improve bounce rates?
According to Shopify, a user may bounce because of poor design, unmet expectations, or slow page-loading time… So let’s look at how to improve this!
10 Ways To Improve Bounce Rates
#1 Make technical improvements
First up, make your site is super speedy and fast to load:
Optimize & compress images
Clear caches regularly
Create Accelerated Mobile Pages that load fast on mobile - Apps like FireAMP and RocketAmp are both good
Why is this important?
Data fromStrangeloop shows a one-second delay can cost you 7% of sales, 11% fewer page views, and a 16% decrease in customer satisfaction.
Decibel Insight’s research on page load time and bounce rate says that slow loaders have a 72% higher bounce rate than fast loaders, and a 38% higher bounce rate than medium loaders. A fast-loading site also scores high on search rankings.
#2 Provide a great User Experience
The goal is to give users a great experience and encourage users to stay on your site. If they like it, they'll possibly buy!
Here's some things to try:
Switch up your menu and navigation to make it easier to get around
Remember to se high-quality images
Make sure that all text is readable
# 3 Keep your home page very clean
A confused mind says no, so don’t have too much going on.
Make use of your navigation and have a clear menu structure (no more than 3 levels deep).
Use a neat and uncluttered theme and be consistent in your branding - I'm talking fonts, colors, and graphics.
# 4 Make sure your theme or design is responsive - especially on mobile.
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