Our Signature Branding + Website Optimization Package
- Unit price
- /per
Payment plans incur a small admin fee. See fees + payment schedules below.
Our Clients Come To Us For Two Things:
1: A beautiful Shopify website. That is the branding piece.
2: A website that makes life easier and converts visitors into paying customers. That's the website optimization piece.
See all the juicy details below ⬇️ ⬇️
Think of us as your brand's fairy godmothers, but with a whole lot more edge. 🧚♀️ We'll work side-by-side with you, diving deep into your vision and crafting a visual identity that's uniquely you.
Killer logo? Check. Eye-catching color palettes and typography? Double check. We'll arm you with everything you need to conquer the world (or at least your industry). 😉
Already have a brand? That's ok too - over half of our clients already have some level of branding developed - let's take it all up a notch (or three)!
Get ready to hand over the reins and let us work our website magic!✨ We'll handle everything – from setting up a jaw-dropping Shopify theme to optimizing every detail for effortless navigation and a seamless customer experience.
What's Included in the site build:
- Professional theme setup (industry best practices + our secret sauce 😉)
- User-friendly navigation/website organization
- Optimization for maximum conversions
- Optimization of all store settings
- Our years of expertise to help with all the things you didn't know that you didn't know.
**The following are only included in the Full Signature Package (not in the Signature Lite Package)**
3 For Print Material Designs
- Such as thank you postcard insert, hangtag, business card, etc.
Email Branding and Customization
- Packing Slip (optional)
- Shopify Transactional Emails
- Welcome Email Automation and three email templates (klaviyo, mailchimp, etc)
Social Media Starter Kit
- Social Media graphics in various sizes/formats, for posts, social banner/profiles, and highlight icons.
Canva Templates + Brand Kit Setup Call
- Fully editable canva templates for the main graphics (and social posts) we design for you, for easiest upkeep/updating of your beautiful new website/socials.
Ongoing Support (also included in Lite)
- UNLIMITED email support DURING your project
- 30 Days email support AFTER your project
- Wrap-up call with a member of the Hot Mess Team
- Your Shopify theme. You do need to purchase your theme, we will help you pick the best one for your business. This is $180-$450 and is a one time fee!
- App fees are not paid to us, they are paid to Shopify monthly - you do not need any paid apps, but through our project, there may be some that you would like to opt into.
- Your monthly website and email marketing platforms monthly fees (for example, Shopify starts at $29/month).
Project Start Dates are assigned on a rolling schedule based on availability and booking date. First come, first served! Most projects take approx. 4-8 weeks after your project start date from the time we receive all needed info to complete your project.
Full payment is due before your project begins. We do not offer milestone-based payment arrangements, but we do offer in-house payment schedules and may offer outside financing options. If you use an outside financing option, your payment agreement is with that provider and Hot Mess is considered paid in full.
If you choose an in-house payment plan and your project progresses faster than your payment schedule, your project may be placed on hold or your remaining payments moved up. We do not provide a full first preview or complete a project until all payments have been completed.
The standard payment schedules we offer are listed in the table below, unless a special payment plan was agreed upon via email prior to your project being booked.
If you are receiving a discount of any sort, including our loyalty hot dots, then that discount will be deducted from your FIRST payment only, the remaining payment/s will be at our normal standard rate as listed on the corresponding product page.
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2-Pay |
$150 Admin Fee |
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3-Pay |
$200 Admin Fee |
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4-Pay (not offered except for in extenuating circumstances) |
$250 Admin Fee |
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Package Comparison
Signature Lite | $4,450
- Full Custom Branding Development
- Site Build, Design + Optimization
- 30 Days Post-Project Support
- Bonus: 2 Extra Marketing Strategy Calls
- Social Media Starter Kit
- 3 For Print Item Designs (of your choice)
- Spently/Uporder Transactional Email customization (App fees not included)
- Marketing emails (Klaviyo, Mailchimp): 1x Welcome email + 3x Re-Usable Templates
- Packing Slip customization (app fees not included)
- Canva Brand Kit Customization, Including Templates (Pro Plan only)
Signature | $6,950
- Full Custom Branding Development
- Site Build, Design + Optimization
- 30 Days Post-Project Support
- Bonus: 2 Extra Marketing Strategy Calls
- Social Media Starter Kit
- 3 For Print Item Designs (of your choice)
- Spently/Uporder Transactional Email customization (App fees not included)
- Marketing emails (Klaviyo, Mailchimp): 1x Welcome email + 3x Re-Usable Templates
- Packing Slip customization (app fees not included)
- Canva Brand Kit Customization, Including Templates (Pro Plan only)
Faqs
We specialize in the boutique clothing, gifts and accessories industry; however, we work with all kinds of businesses.
If you have a business where you sell or want to sell any physical or digital product or service, our packages are designed for you! If you are in a specialty niche or have more advanced website needs - we may need to provide a custom quote and are always happy to do so! We can also chat if you book a call with us here!
Your logo is a great starting point in your branding! But there is a lot more to a solid brand than just that! So we are happy to start with what you have - and help you grow even further in this area!
We need to make sure you have all the logo files and types you could need for different purposes, a full color scheme and clear typography choices and nail down the overall vibes/aesthetic. This is a great opportunity for existing business to re-align or refresh their current branding or even to re-brand if you are feeling a shift is needed.
We designed our Signature packages to support biz owners with both branding and website optimization - because they go hand in hand! Many clients do already have a brand in place when they work with us, so they use this project, as I mentioned, as an opportunity to strengthen, tweak and/or revamp that with our expertise.
We know you’ll fall in L-O-V-E with the designs from our expert team! When you work with your dedicated designer, they’ll listen to what you want and work to incorporate elements that reflect your style to craft a unique brand for your business.
Yes! We offer ShopPay installments as a payment method at checkout (if you qualify), making our services super affordable*! As well as in-house payment plan options if you want or need to go that route instead (interest free, just a small administrative fee to cover the additional admin management time involved).
*ShopPay details:
With ShopPay, if you qualify, you can split your payments up into 3, 6, or even 12 months! For example, an $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR, or 4 interest-free payments of $200 every 2 weeks.
Rates from 0% APR or 10-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers affirm.com/licenses.
In-House Payment Plan Options:
While we would love you to ShopPay - so we don’t have to fuss with managing payments - we also offer in-house payment plan options.
Here are the details on that:
- Full Pay: for our full Signature package, this is $6,950, paid upon booking
- 2 Pay: This incurs a total administrative fee of $150, so this is 2 payments of $3,550. First payment due upon booking. Second payment due 3 weeks later.
- 3 Pay: This incurs a total administrative fee of $200, so this is 3 payments of $2,383. First payment due upon booking, second payment due 2 weeks later, final payment due another 2 weeks later.
- Our Signature Lite package follows similar rules to above, but the full cost is $4,450, or 2 payments of $2,300, or 3 payments of $1,550.
Please don’t hesitate to ask if you have any questions about our payment plans/options. We want to make this accessible for you :)!
We assign Project Start Dates on a rolling schedule based on availability and booking date. (First come, first served!)
Most projects take approx. 4-6 weeks after your project start date as long as we receive everything we need from you on time.
If you have a specific launch goal or deadline for your website and want to discuss this before booking, please do reach out.
We also offer a rush/priority project fee of $1500 if you need to get started immediately and remain top priority (though we can only allow a limited number of clients to hold priority status at once).
Once you book, you’ll land on a very short easy intake form that we'll need you to complete!
Within 1-2 business days, you will receive an email with our basic (industry standard) legal agreement, estimated project start date, and a list of items that you can start gathering or thinking about before we get started!
Shortly after that, you'll receive an email from you project manager introducing themselves and you'll get their call booking link to book your onboarding call! And then we are off to the races! Or the mall, I think that sounds more fun!
The extra costs you might want to think about are:
- (Optional) Photoshoot for updated photos for your website
- Shopify Theme (these are paid directly to the theme developers - we will help you pick the best theme - and range from $200-$400)
- Platform related Monthly costs (Shopify/CommentSold, klaviyo or another email marketing platform, any Shopify apps needed for extra special features)
Other than that - what you see is what you get in our packages! There is no monthly fee or fixed term contract when working with us! That’s one of the things that makes us different! We provide you with basic training on swapping out photos and uploading products, so you can do this ANYTIME!
We do offer monthly website update packages (which some clients love) and are always available for future help (big or small) - but it is not needed if you or your team will be managing your website going forward.
Our branding and website optimization packages do not include SEO or other marketing platform setups; however, we do localized SEO during our process such as image uploads, alt tags, and accessibility backend tools.
We want to help you maximize the results (and drive more traffic) to your website once it’s beautiful and fully optimized. We can chat about your marketing needs during or after your project with us as we have resources and trusted partners we can refer you to!
Yes! We are proud Shopify POS partners and can help sign you up, ensure you are on the right POS plan if you are already utilizing it, guide you to the right resources, or even handle your migration from another platform. The migration isn’t included in our package rates but can be added on!
- Your Shopify theme. You do need to purchase your theme. This is $180-400 and is a one-time fee.
- We do not include any product management within this package - though we can train/advise you on what you need to know here. This includes product upload/migration, syncing/integration, bulk editing/tags, photos/descriptions. Or product migration can be added-on to your project at an additional cost.
- Full wholesale setup (for a wholesale only, or combined retail/wholesale site) will incur an additional cost as we have a whole list of additional items that we work on with you if you sell wholesale!
- Your monthly website and/or email marketing platform costs. Shopify starts at $29/month, for example.
That’s not a problem! We can easily work later in the evening, or earlier in the morning (preferred). We also can work on weekends if that is the only time you can focus.
