So, you finally have your shiny new Shopify site (or maybe we just overhauled it for you 👀). You’re excited, ready to turn that corner from “cute storefront” to a business that also pulls in serious revenue online. But here’s the question most boutique owners trip over:
👉 How much traffic do you actually need to hit your goals?
👉 And how do you even start setting realistic (but ambitious) targets?
Let’s break this down, step by step—Hot Mess style. 💅✨
Step 1: Start With a Revenue Goal
Your business, your rules. Only you can decide where to set the bar.
Some founders thrive on big “shoot for the moon” goals. Others want to play it safer until they have more data under their belt. Either way, your starting point is this:
How much revenue do you want to generate per month from your website (not your storefront, not live sales)?
For this example, let’s say your goal is $10,000/month in online sales.
Step 2: Gather Your Data
If you’ve been running your site for at least 30–90 days, pull these three key metrics from Shopify Analytics:
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Traffic (sessions) – how many visitors are coming in.
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Average Order Value (AOV) – what people are spending per purchase.
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Conversion Rate (CR) – what percentage of those visitors actually buy.
No data yet? No problem. Start conservatively:
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Assume a 1% conversion rate
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Use your best guess (or low side) for AOV—for most boutiques, $50–$75 is a safe starting point
Step 3: Plug It Into the Calculator
Head over to our Website Traffic & Revenue Calculator (under Learn) and plug in your numbers.
💡 Pro tip: Be sure to enter conversion rate as a whole number (not a percent). 1.25 = correct. 1.25% = nope.
The calculator will tell you:
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How many orders you need each month
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How much traffic you need to drive to hit your revenue goal
Step 4: Face the Reality
Here’s where most people have an “oh sh*t” moment.
Let’s say you’re currently driving 55 hits per day, with a 1.25% conversion rate and a $65 AOV. That’s solid organic effort—but it’s nowhere near enough to hit $10K months. At those numbers, you’d land closer to $1,300/month.
Which means? You don’t just need “a little more traffic.” You need thousands more hits each month. And that’s okay—it just means you need a plan.
Step 5: Remember Conversion Is Fluid
Your conversion rate isn’t fixed forever. It will shift based on:
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Whether you’re sending cold vs. warm traffic
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If you’re testing new ad campaigns
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How optimized your site is for your actual audience
Don’t panic if your conversion dips when you start running ads or attracting new visitors. That’s normal. The goal is to keep improving your funnel while you scale your reach.
Step 6: Use ChatGPT to Build Your Plan
Here’s a fun hack: use ChatGPT to build a traffic strategy tailored to YOU.
Try this prompt:
“I run an online boutique. I’m driving 55 hits per day, with a 1.25% conversion rate and $65 AOV. My goal is $10K/month in online sales. I need ~10,600 more hits/month. Can you ask me 3–5 questions about what I’m currently doing and help me lay out a game plan?”
Then? Answer its questions one at a time. Be specific. Don’t worry about being polished—just brain dump. The more honest your answers, the better plan you’ll get back.
And if ChatGPT overwhelms you with a giant list (it will), ask it to narrow things down:
👉 “Can you give me the top 3 things to focus on first?”
👉 “Can you break this down into daily activities for the next two weeks?”
Final Thoughts
Traffic goals don’t have to feel like a guessing game. When you:
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Set a clear revenue target
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Use your actual data (or safe assumptions)
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Plug it into the calculator
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Build a traffic strategy around it
…you’re not just “hoping” your website brings in sales. You’re leading your boutique like the real CEO you are.
PS: Don’t forget—your website has to be built to convert first. Otherwise, you’re just pouring more traffic into a leaky funnel. That’s where we come in. If you’re ready for a brand + site that actually earns every hit, let's chat on how we can help!
