The Workshop

Heyyy ladies! 

The first workshop will be starting June 15th 2019, and will run 4 weeks, but you will have access to content indefinitely. 

Those who register, will be able to join the Facebook group and start working on first steps as soon as May 15th (but the main content will not start until Jun 15th). 

Let me be clear. This is a DIY workshop and will definitely involve some elbow grease on your end (if you want to get the most out of this anyway)! There will be a TONNNN of information here for you (worksheets, surveys, videos, live videos, etc.), and I will be available through a Facebook group for any questions along the way. You may not need help with every single bullet point below, and that's fine (it means you can spend more time on the bullet points that matter for you)!

I would even recommend this to clients I've helped in the past, or current clients that really want to understand the nuts and bolts of everything so they can master their own brand + website going forward. 

Here's what we will cover (and so much more, as we start working together, I know more will come up):

  • Branding (your colors, logos, fonts, personality, style + so much more). 
  • Graphic design 101 (I WILLLLL be sharing everything I know)!
  • Photo Consulting/Guidance.
  • Picking the best paid Shopify theme possible. 
  • Crafting your about blurb + product descriptions (and other copy guidance). 
  • Nailing down your shipping, return and pickup policies. 
  • Organizing/re-organizing your product categories (figuring out which to feature on your homepage).
  • Optimizing your main menu.
  • Creating calls to action (based on your individual business goals), such as your email, app, or text club opt-ins, and of course, making sales.
  • Customizing your Shopify + Mailchimp Emails (or other email platform). Including creating your automation flow/s (welcome email, thank you email, abandoned cart, etc.). 
  • Setting up your blog, coming up with a content plan. 
  • Setting up your domain and custom email. 
  • Setting up your Facebook pixel and google analytics. 
  • Crafting your meta title + description. 
  • Reviewing your entire customer journey so you can find all the little points in the process that can use some work. From your posts on social media, all the way through to the final package your customer gets when they order.
  • Some simple SEO best practices.


  • Creating a content plan + scheduling out 30 days of social media posts (Facebook, Instagram, Pinterest). 
  • Resources/direction as to what's next from here (hint: once your website and brand is on point, we'll chat about what metrics you want to focus on and how you can drive traffic to your website).