Included in Web Set-Up or Makeover
| THE BASICS | (Not So) Basic | Extra AF |
| Customization of your choice of Shopify theme. | X | X |
| Guidance on theme choice if needed. | X | X |
| Important pages setup (about, contact, shipping/returns, privacy) | X | X |
| Collections setup + organized (or re-organized). | X | X |
| Main menu setup (or re-organized). | X | X |
| Storefront hours/location added to homepage (if applicable). | X | X |
| Full revision of your 'about blurb.' | X | |
| BRANDING + DESIGN | ||
| Color Scheme Coordination | X | X |
| Website Images Consulting | X | X |
| Branded Privy Email Subscriber Pop-Ups | X | X |
| Beautiful Branded Homepage Graphics (1-3 banners + 3-7 collections/page links) | X | X |
| Basic Shopify Email Branding (logo inclusion + color scheme) | X | X |
| Graphic Overlays + Instructions (to update the images on your homepage as needed) | X | X |
| Fancier Shopify Email Branding (design, and email + subject line copy)* | X | |
| Custom Packing Slip Designed* | X | |
| Graphics Created for Fancier Pages (about, contact, shipping/returns, etc.) | X | |
| Branded Sizing Chart Page Designed | X | |
| Full Collections Page Designed (like a catalog page, separate from your homepage) | X | |
| MARKETING RELATED | ||
| Instagram Feed Added to Homepage | X | X |
| Store Meta Description + Title Setup | X | X |
| Domain + Custom Email Setup Assistance | X | X |
| Facebook Ad Pixel Setup Assistance | X | X |
| Google Analytics Setup Assistance | X | X |
| 3 Branded Mailchimp Email Templates (does not include automations) | X | |
| 10 Branded Social Media Graphics (square) | X | |
| 5 Branded Social Media Graphics (portrait, meant for Instagram stories) | X | |
| 5 Instagram Story Highlight Icons | X | |
| Facebook Group/Page Covers | X | |
| TRAINING + RESOURCES | ||
| Lifetime Access to my Training + Resource Library (Shopify trainings, app recommendations, marketing resources, etc.). | X | X |
| Access to your Hot Mess Client Portal During Our Project Together (you can easily see what has been completed, offer feedback during each step of the process, and look ahead to what is coming up). | X | X |
*Your package does not include your monthly Shopify plan; their rates start at only $29/month. You may want to purchase a paid Shopify theme as well for your website layout, but I have a favorite free theme that works for most clients. The fancier emails option requires an app with a one-time email theme fee of $49, and the custom packing slip requires an app with a one-time packing slip theme fee of $29. These fees are paid straight to Shopify closer to the end of our project.
** Please note, I will not work on anything requiring additional costs without your consent. Most clients (99%) do not require anything that would require additional costs. That said, additional pages, graphics, apps, excessive revisions, extensive coding to themes, etc. that require a significant amount of extra time may require additional charges. If you ever have any questions, please don't hesitate to reach out to me at support@hotmesshustle.com!Â
  