Email marketing. Either you're already doing it or you know you should be. But WHAT is it exactly that you should be doing? Here's some straight forward tips on where I suggest starting (but remember taking action is better than not taking action, so start with what you can do and build upon it as you go)!
As a small business owner, there is often a big dilemma. When you are incredibly busy and the money is rolling in, often you are losing your mind, overwhelmed by all the steps, the fulfillment, the keeping up with messages. But the inverse is also true: when there are no sales and no messages coming in, the stress is there too; but this time it is lack of money.
Are you wanting to scale your business, reach for that next revenue goal, but find yourself getting a bit stuck? You don't scrap your entire customer process and start from nothing to make this work. You can make small intentional changes to have a big impact. Let’s walk through some of these small intentional changes you can make.