Thinking about e-commerce? Worried about what the future holds for online sales? Here are three compelling reasons why now is the perfect time to start an e-commerce business - plus some insight I've gained over my years of experience in e-commerce.
If you are a fempreneur whose dream is to create a successful business, a beautiful, easy-to-use website should be up there on your priority list - if you aren’t already rocking a stunning site. In fact, websites are one of the key components of a successful business.
You've done the hard work, the brainstorming, the creating, the branding, and now your website is up and running. Your visitors are here and ready to shop, but are they ready to buy from you? Read on for our tips and advice on How to Create the Perfect Product Description and convert those visitors into customers today!
Ok. So now that I've spent the last month drilling into the importance of STRATEGY. And if you've been following along closely enough, you'll know that I'm talking about strategy and tracking (analyzing your strategies to optimize them) in every aspect of your business (marketing strategies, finance strategies, inventory buying strategies, and so much more).
There are some things I want to make sure I share with you too. That are, perhaps even more important than strategy or tracking. I know. Wait a minute, what could be more important that the strategies behind your business?
Are you struggling with FOMOMO? Yes, I mean: fear of missing out on marketing opportunities!
Yes, it's a real thing! I know there are always a million possible ways to drive more traffic to your website, and increase revenue! And it's so easy to get distracted by new ideas (that are the latest and greatest, are working for so and so, and just seem to be the answer to all your problems). But then, you drop your latest marketing strategy to chase this new idea and at the end of the day, you keep doing this and never actually make any of the ideas you are currently working on, well - actually work!
As a small business owner, there is often a big dilemma. When you are incredibly busy and the money is rolling in, often you are losing your mind, overwhelmed by all the steps, the fulfillment, the keeping up with messages. But the inverse is also true: when there are no sales and no messages coming in, the stress is there too; but this time it is lack of money.
One thing I've learned is that it's ridiculously easy to make an investment in your business. Around every corner, there will be a new course, marketing strategist, storefront or mobile boutique opportunity, or designer offering a shiny new logo or website. Truly getting an ROI on your investment, though?? Not so ridiculously easy! So how do you make sure that you get that ROI?