For more profit.It's not greedy to want to reach a new level in your biz, especially when you're working hard for it, boo! Think of how more profits could expand your business, or help others, not even just yourself! Wanting to grow your business isn't selfish, it's what every entrepreneur's goal should be (we are running businesses here after all); and you should never feel guilty for reaching a new level of success!
For business/life balance. Listen, perfection doesn't exist with this one, trust me -- it's a struggle some days lol -- but you should always keep working toward it! Whether that means you take longer lunches or sleep in late, have the flexibility to be with your kids more, or decide to work abroad for awhile, whatever that looks like for you, make it a priority.
For everything that your heart desires DEEP down. Remember when your business was just a day dream? Look where you're at NOW! Look at the bold audacious moves you've made. Don't ever forget that dream and don't be afraid to dream BIGGER.