Above all else, everything these ladies do is of a high standard. From the product to the branding, to the way they present their boutique overall, they always succeed at providing a great shopping experience.
Whether it’s teaching their shoppers something new or entertaining them along the way, these ladies sure know how to give value in every turn.
Their sites are far from scammy, crowded, or overrun with pop up ads! Let’s face it, who wants that when they are trying to shop for the perfect LBD?!
So make sure whatever you do for your business is of an outstanding value.
From the moment you click on to their site, you can see these Boss Babes have a super clear branding message.
These gals have worked hard to ensure their boutique is clean, easy to navigate, and communicates their personality throughout.
Their choice of color palette, font pairing, and image style is well thought out, but the main thing to take away is that the branding is consistent throughout.
Branding is essential for Shopify success, so be sure to spend enough time getting it right for you!
This key ingredient is often missed by other boutique owners.
Our successful Boss Babes, have put in the leg work and have carried out their market research. They know exactly who they have in mind with every decision they make!
They know their star customer’s needs and know precisely how to serve them.
From the products they stock, the type of images they use, to their choice of words in the product descriptions, they know how to tap into their target audience from every angle.
No matter at what stage of the customer journey their client is at, these ladies always strive to provide the best experience possible.
This legendary customer service sets them apart from everyone else, and keeps their customers coming back, time and time again. Furthermore, providing excellent customer service is one reason why many people recommend their store to their friends and family.
Don’t underestimate the power of word of mouth!
Branding and marketing is one thing, but it's essential you have a great product that you believe in and one that will benefit your star client.
When you are entirely behind and committed to a product, you will find it easier to talk about, promote, and sell that product!
A great, high-quality product that has been validated as needed by your ideal client will boost your chances of success.
Our gals have discovered their ideal client's dreams, hopes, and desires, and presented them with a high-quality product that fulfills all of those, making them successful on Shopify.
These successful gals know all the right buttons to push to ensure their SEO game is strong!
When visiting their online boutiques, it may not be evident at first. But when we look to their other channels - such as YouTube, Instagram, Facebook, Pinterest, etc., we can see they are promoting their products in a way that is directing their audience to their stores.
We want to do all we can to drive the right traffic to our stores, and learning the basics of SEO is a great place to start!
There's no escaping this one!
These girls put in the hours, the sweat, and the tears to get their boutiques to where they are today.
For some, running an online store was a dream, then a side hustle, but now it's their full-time gig. Don't be fooled; these girls are committed to the game, they show up every day, and it's clear to see they are in it for the long haul!
With the right determination, and following this recipe, you too can do the same. But first you gotta make a START!
It might sound like a lot, hey? But don’t let that overwhelm you!
The most important step, the one which most people don’t even take - is just to start.
Whether it’s developing or sourcing the product, or just getting into dropshipping or e-commerce - taking the decision to start is probably the hardest step. And everything else you can learn along the way, or get help with! And for the love all that is good in this world … get help if you need it!
I hope that’s inspired you to get going with Shopify, or if you’re already in business - maybe even given you some ideas on how to boost your success.